Monthly Archives: May 2014

Tips for Marketing Your Lawn Care Business

Tips for Marketing Your Lawn Care Business

Marketing Strategies for Your Landscape and Lawn Care Business from Suburban Lawn Equipment of Delaware

Are you looking to grow your lawn care business?

As with any type of business, marketing is a necessary evil when it comes to maintaining or growing it. Although your lawn care business may be seasonal, using a variety of marketing strategies can help to get you more business so that you’ll have more income to survive the off-season.

Getting new customers can be tough and the staff at Suburban Lawn Equipment understands that. Our business is to support all your lawn care and landscape equipment needs. We are here to help you not only stay in business, but to thrive.

Here are a Few Best Practices to Implement When Marketing Your Lawn Care or Landscaping Business:

  1. Business Cards – Many people hold onto business cards for future actions. Place your cards in local stores that allow for this.
  2. Local Directories and Yellow Pages – It is important get listed in as many online directories and the yellow pages. Taking the time to do this can help you find new customers.
  3. Website (Desktop & Mobile) – This is a great tool for listing all the services you provide, pricing structure, as well as giving potential customers a way learn more about the history of your business. Having an online quote form for site visitors to fill out can also be greatly rewarding.
  4. Blogging & Social Networking – Facebook and Twitter is a great method to grab attention and gain new customers. While blogging relevant lawn care tips can keep customers engaged and promote referrals.
  5. Free Classified Newspapers or Local Newspapers – Convenience stores often have a rack of these. While not fancy these free or local papers can reach a large audience and the cost per ad is generally reasonable.
  6. Local Internet Classifieds – This can be a low cost way to advertise
  7. Door Hangers –Have your crew leave door hangers on adjacent homes when out mowing your customer’s lawn. You want to have a list of service and cost and having a detachable business card they can remove easily to save for later action.
  8. Magnetic Signs – Having nice magnetic signs on the sides of your truck is free advertising!
  9. Yard Signs – Placed in customer’s yards with their approval can be an invaluable way to drum up business.

Let Suburban help keep your Delaware lawn care business on the turf. We have all the top lawn care equipment models: Cub Cadet, Echo, Exmark, STIHL, Scag, Toro, Honda, Hustler, Troy-Bilt and Walker. Suburban doesn’t just sell outdoor power equipment, we service it to. We have EETC Technicians on staff that can trouble-shoot or maintain ALL of the outdoor power equipment we sell. That is something the Big Box Stores don’t offer!

 

Suburban is currently offering 0% financing for 48 months on any new Scag mower. Stop by for a test drive today!

Suburban is currently offering 0% financing for 48 months on any new Scag mower. Stop by for a test drive today!

Suburban is currently offering 0% financing for 48 months on any new Scag mower. Stop by for a test drive today!

 

Suburban Lawn Equipment

1950 W. Newport Pike

Wilmington, DE 19804

302.475.4300 or 302.998-7700

 

Top Ten Reasons to Buy Your Commercial Equipment From Suburban Lawn Equipment of Delaware

Suburban Lawn Equipment has your back when it comes to running your Delaware landscaping business. We are there for you when you buy your commercial equipment, helping you make smart choices. We help you maintain your equipment and finance it. This is something a ‘Big Box’ Store can’t do.

Top Ten Reasons to Buy Your Commercial Equipment From Suburban Lawn Equipment of Delaware:

  1. Family Owned and Operated for Over 30 Years
  2. Wide Variety of Lawn Mowers and Tractors
  3. Reliable and Durable Power Equipment
  4. Trained & Experienced Staff
  5. Guaranteed OEM Parts
  6. Outstanding Service
  7. High Rate of Customer Satisfaction
  8. We Service Everything We Sell
  9. Certified EETC (Equipment & Engine Training Center) Technicians
  10. Never Sell Anything in a BOX!

Choosing a commercial lawn mower is a big decision and having equipment that is reliable and durable is important when running a lawn care business. Here are a few things to consider when choosing your commercial lawn care equipment:

Dealer support …

This first for a reason … even the most reliable mowers require a repair here or there. Even if you are mechanically inclined, it’s not worth having a mower if you can’t get parts for it!

 Get something you enjoy …

You are going to spend hours on your mower … zero turn rider and surfer mowers are easier on your joints and allow you to finish the job faster!

Resaleability

If you want to hold onto a mower for the duration of its warrantee … go with a name brand for resale purposes.

Buy Quality …

You get what you pay for … you could end up paying more in repairs in the long run when you buy a lower end product.

Mower Maintenance …

Most problems with mowers are attributed to the lack of maintenance. Before each use: check oil level and clean the engine blower screen. After 25 hours: clean air filter, sharpen blades, check tire inflation, battery and belts. After 50 hours: change engine oil. Annually: change fuel filter, spark plug, and oil filter. There will be less problems to troubleshoot if you keep up with maintenance.

Suburban Expo 2013

If your in the market for commercial lawn care equipment, check out Suburban Lawn Equipment, we’re located conveniently on Newport Pike in Wilmington, Delaware.