Category Archives: landscaping business

Spring Expo 2017 Suburban Lawn Equipment DE

EXPO 2017: How We Brought It Back Home

Each year, the staff of Suburban Lawn & Equipment, our outdoor power equipment dealers, partners, vendors, friends and customers, come together for a fun day filled with great deals, educational seminars, test drives and food. And we wouldn’t have it any other way!

In 2017, we decided to bring the 29th Annual Spring Expo back home for the first time and it was bigger than ever! We could not be more grateful for the turnaround and the ongoing support!

Thank you to everyone who participated in this biggest sale of the year. We hope to see you back next year for our big 30th! For those of you who couldn’t be there, here’s a recap of the event.

Make sure to follow our Facebook page to stay up to date with our ongoing specials!

Missed the opportunity to test drive the equipment? We have another exciting event coming up in April. Stay tuned for more details!

Our product lineup has a variety of new and used equipment from top brands including Toro, Cub Cadet, Stihl, Exmark, Honda Engines, Honda Power Equipment, Echo, Grasshoper, Hustler, Turf, Walker Mowers, Boss Snowplows, and more! We always have something to meet your needs and budget!

Contact us at Suburban Lawn Equipment for our expertise and all your Outdoor Power Equipment needs in Delaware! Also, don’t forget to check our website for more deals!

Toro deal at Suburban Lawn Equipment Delaware

hustler promo Suburban Lawn Equipment

 

WE SERVICE EVERYTHING WE SELL.

302-998-7700 | sublawneq.com

marketing tips for a landscape business

10 Marketing Tips for a Landscaping Business

Any business that offers seasonal services needs to be equipped with tools that will ensure the most exposure, especially, during the off-season. At Suburban, we believe that growing a lawn care business is a lot like growing a garden. You need to nurture it, otherwise your plants won’t thrive.

Are you ready to take your landscaping business to the next level? Consider these 10 marketing tips that will connect you with more customers and bring you more sales!

10 Marketing Tips for a Landscaping Business

  1. Mobile Website – Having an online website for marketing purposes is a must these days for any business. It can be something as simple as a one page design listing your services and contact information. However, since a lot of potential buyers use their phones for making quick purchases, it is inevitable to make sure your website is mobile-friendly as well!
  2. Blogging and Social Networking – Your landscaping business doesn’t have a chance of getting to as many potential customers as it could have if only you engaged on social media in efforts to promote your brand. Your customers want to know more about you, so don’t be afraid to share, post, tweet, and simply have fun with it!
  3. Mobile Apps – They are user-friendly, cost-effective and another fun way to connect with your customers. You can customize a mobile app to your liking and brand functionality by adding features such as a loyalty rewards program, GPS, calculator and more!
  4. Direct mailing – Another successful way to reach more potential customers. Conversion rates are around 1%, so 2,500 would get you 25 responses.
  5. Local Directories and Yellow Pages – Customers will find you better if you are on as many online listings as possible. Think of Google and showing up on top of the search list.
  6. Yard Signs – Professional-looking lawn signs are a great way of showing your business side, especially when your former clients agree to display them in their own yards. Also, potential new clients will know right away what your business is all about – they can see results right in front of them!
  7. Magnetic Signs   Simply put your logo and contact information on the truck (as a bumper sticker) or on a side of the vehicle for free advertising!
  8. Fliers and Door Hangers – Believe it or not, some people still prefer to receive a paper copy of whatever you’re trying to sell! Get fliers and door hangers and pass them out in your neighborhood. Even better if you offer an incentive like a special discount for first time customers. Don’t forget to include a detachable business card for future reference.
  9. Local Delaware Newspapers – More on a traditional side of marketing but still effective and cost efficient when it comes to advertising.
  10. Be kind, work smart, stay humble.  Engage with your clients by showing them you work hard, you appreciate their business and are excited to be connecting with them. After all, you want to build a long-lasting partnership, not to mention – friendship.

10 Marketing Tips for Landscaping BusinessesWinter is that time of year when you might be experiencing a slower business traffic, but it’s a perfect opportunity to try out new ways of reaching your customers! Before you know, spring will be here. Thanks to these marketing tips,  you’ll be more than ready to ease into this busy season.

At Suburban, our goal is to keep you in business. Whether you are looking to purchase new landscaping equipment or need help repairing equipment you already have, we got your back!

ALSO, don’t forget to join us at our 29th Annual Expo, Thursday, March 9th!

There will be huge discounts, refreshments, door prizes, giveaways, demo equipment, factory reps, close outs and more!

How to Promote Your Lawn or Landscaping Business Right

It’s hard to grow any successful business without the right marketing plan and just like any other entrepreneur, you need a variety of promotion tools. Especially, if your business offers seasonal services. If you’re a lawn care or landscaping company owner, you need to think of marketing strategies that will bring you profit during off-season as well.

At Suburban, we believe that growing a lawn care business is a lot like growing a garden; if you don’t spend time nurturing it, your plants will not thrive.  To have a thriving business, consider using some basic measures to make your business stand out!

Here’s 10 things you should consider to spring forward:

  1. Website – An online destination that’s practically a requirement for any business these days. Don’t worry, it doesn’t have to be extravagant. A simple one page design with a listing of your services and contact information will suffice. Mobile Websites with a quick click to call button would also be a great investment, being that this business is the poster-boy for mobile!
  2. Blogging and Social Networking – If you have a website, you need to promote it right. Start a blog and jump on the social media wagon like everybody else. Share what your company does best, offer specials and tips, and you’ll be surprised how fast and beneficial this online word-of-mouth strategy can be!
  3. Local Directories and Yellow Pages – Get listed on as many online listings as possible. Doing so will help your customers find you better!
  4.  Business Cards – You can get a pack of  250 Avery Business Cards to print out yourself for @ $12-$15 or spend a little more to have them professionally designed. Place your cards around local stores that allow for this promotion.
  5. Yard Signs – Invest in some professional-looking lawn signs to display in front of happy customer’s lawns. You can offer them some discount incentive to do so.
  6. Magnetic Signs   Get your logo and basic information in plain sight, put it on the side of the truck, and you’ll have free advertising!
  7. Fliers and Door Hangers – Pass them out in neighborhoods that you service. You could even offer a special offer for first time customers. Also, make sure you include a detachable business card, so your customers can save it for a future action.
  8. Local Delaware Newspapers – These often free papers can reach a large audience and the cost per ad is generally reasonable.
  9. Direct mailing – Canvassing local residential areas is pretty cheap and connects you to customers you’d never otherwise meet.  Conversion rates are around 1%, so figure 2,500 would get you 25 responses.
  10. Whatever you do, stay professional and friendly and this will take you far in this business.  While you can’t buy referrals, you can ask loyal customers to pass your name on to others looking for your service and offer them some sort of incentive like a discount or free cut for every new client they send your way!

While this is the time of year most landscapers hibernate and refuel, taking the time to set new goals and resolutions may give your business that running start it needs next spring.

At Suburban, our goal is to keep you in business. Whether you are looking to purchase new landscaping equipment or need help repairing equipment you already have, we got you covered!

ALSO, don’t forget to join us at our 28th Annual Expo, Thursday, March 10th!

There will be huge discounts, refreshments, door prizes, giveaways, demo equipment, factory reps, close outs and more!

Suburban Lawn Equipment 28th Annual Expo